Italian model Isabelle Caro, who has battled anorexia for 15 years, is featured in a new ad campaign for a clothing line - but in the ads, she's not wearing a stitch of clothing. Shot by famous and controversial photographer Oliviero Toscani, Caro appears nude, exposing her 68-pound frame in the ads for clothing brand Nolita. The advertisements feature the slogan "No Anorexia".

"A statement from Flash & Partners [parent company of the Nolita clothing line] said Toscani's aim was 'to use that naked body to show everyone the reality of this illness, caused in most cases by the stereotypes imposed by the world of fashion.'... Caro, who also suffers from psoriasis, told Vanity Fair magazine she has longed to finally come out of hiding."

Some critics of the ad campaign say it places too much blame on the fashion industry, while others worry that it may actually promote disordered eating to those who are predisposed. Italy's Health Minister said the government supports the campaign and will do what it can to help "promote responsibility towards the problem of anorexia".

Labels: awareness, fashion, modeling