The unrealistic standards of "beauty" that have been perpetuated by Hollywood and the media are part of what prompted Dove to create two programs: The Dove Self-Esteem Fund (DSEF) and the Campaign for Real Beauty. Dove's goal is to reach five million girls by 2010, and thus far the campaigns are almost halfway there.

"Through DSEF, Dove, along with the Girl Scouts of the USA, conduct self-esteem workshops and after school events for girls ages eight through 17. At these programs, girls participate in at least an hour-long educational program that teaches each of them about a positive self-image."

The workshops are partially funded through profits from the sale of Dove products. The Campaign for Real Beauty includes not only TV commercials, but on-line videos that show how images of models are manipulated to make them look "perfect". Source: The East Carolinian

Labels: media_influences, self-esteem, self-image_issues