The National Eating Disorders Association has launched a powerful and provocative new advertising campaign that forces readers to see eating disorders from a unique perspective: Through the eyes of someone suffering with the disease.

"This ad campaign is thought-provoking, even aggressive, and not likely to be ignored in a magazine or on a bus shelter. It's meant to evoke strong emotions, to encourage people to educate themselves and to get the help they need."

One of the images is a bathroom scale with a single bean on it and a caption that reads "It Weights Almost Nothing. Just like the Girl Who's Having it for Lunch." Source: 24-7 Press Release

Labels: support, education, perceptions

Posted By: Aspen Education Group