Dove Ads Designed to Promote Healthy Body Image
According to a Nov. 6 Chicago Tribune article by Patti Ahern, Dove’s “Campaign for Real Beauty” is continuing with two new ads that are designed to promote healthy body image and encourage productive parent-child communication:
Seventy percent of girls ages 8 to 17 believe they are not thin or pretty enough, according to a study commissioned in 2008 by the beauty brand Dove. That message is reinforced by the more than 77,000 commercials -- many featuring women airbrushed or otherwise edited to perfection -- by the time girls are 12 years old, the study found.
New ads by Dove called "Under Pressure" and "Onslaught" are aimed at counteracting some of those messages. …
The ads were designed as part of the Dove Self Esteem Fund, which helps educate young girls about a wider definition of beauty, said Kathy O'Brien, Dove's marketing director.
"We know girls today are under more pressure than ever as the onslaught of messages and images they constantly receive sets an unrealistic standard of beauty. As a result, too many girls are suffering from low self-esteem and developing hang-ups about their looks," O'Brien said.
Labels: advertising, body image
posted by EatingDisordersHelpGuide at 11:29 PM
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