A new bill submitted to the Knesset in Israel suggests that the use of underweight models and digitally altered images in advertising should be against the law.

In a Dec. 22 article on haaretz.com, writers Jonathan Lis and Shira Ben-Simon reported on the effort:

According to the bill, drafted by MK Rachel Adatto (Kadima) and MK Danny Danon (Likud), the chairman of the Committee on the Rights of the Child, advertising agencies would be banned from hiring underweight female and male models ...

The bill also stipulates that advertising agencies should not be able to use digital imaging software, such as the widely-used Photoshop software, to narrow the waists of models in advertising campaigns.

"Eating disorders, including anorexia, have been on the rise in Israeli society, especially among young girls," the introduction to the bill stated.

Labels: causes of eating disorders, advertising

Posted By: Aspen/CRC