A British psychiatrists' organization has announced a campaign to curtail media use of unrealistic body images, which have been accused of promoting disordered eating and undermining the self-image of many consumers.

A Feb. 23 Medical News Today article reported on the effort:

The Royal College of Psychiatrists' (RCPsychs') Eating Disorders Section said the media should be portraying images of more diverse body shapes and helping people feel positive about their bodies.

They also want a kite mark scheme to be introduced whereby a symbol appears on images that have been digitally enhanced to make a model's body appear more perfect.

The RCPsychs are urging the government to address the issue by establishing a new Forum with representatives from the media, advertisers, experts and organizations on eating disorders, regulatory bodies and politicians.

Dr Adrienne Key, a consultant psychiatrist and member of the RCPsych Eating Disorders Section told the press earlier today that the aim of the Forum should be to:

"Collaboratively develop an ethical editorial code that realistically addresses the damaging portrayal of eating disorders, raises awareness of unrealistic visual imagery created through airbrushing and digital enhancement, and also addresses the skewed and erroneous content of magazines."

Labels: media_influences

Posted By: Aspen/CRC