The unrealistic standards of "beauty" that have been perpetuated by Hollywood and the media are part of what prompted Dove to create two programs: The Dove Self-Esteem Fund (DSEF) and the Campaign for Real Beauty.

The slogan of the Campaign for Real Beauty is "Imagine a World Where Beauty is a Source of Confidence, Not Anxiety."

"Through DSEF, Dove, along with the Girl Scouts of the USA, conduct self-esteem workshops and after school events for girls ages eight through 17. At these programs, girls participate in at least an hour-long educational program that teaches each of them about a positive self-image."

The workshops are partially funded through profits from the sale of Dove products. The Campaign for Real Beauty includes not only TV commercials, but on-line videos that show how images of models are manipulated to make them look "perfect".

The campaign has posted information, videos and more online at www.campaignforrealbeauty.com.

Labels: media_influences, self-esteem, self-image_issues

Posted By: Aspen Education Group